This article lists certain common mistakes that people make while designing banners. Of course, living in this virtual age, where Facebook fans decide one’s popularity, it is unlikely that we do not know about the effectiveness of Web banner ads, which happen to be one of the most popular methods of advertising on the internet. Today, online advertisement serves as a massive source of revenue and why not when it can make a huge difference!
However, before knowing what not to do(with regards to ethics), it is important for an individual to understand what banner advertising is. Web-Banner advertising, as the name suggest, is a form of advertising, which is executed on the web platform. A branch or rather a form of online advertisement that calls for incorporation of graphics and copy on the webpage in a clickable format, web-banners are solely directed towards attracting traffic by linking to the advertisers website.

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